If you or your company need customer marketing, product marketing, and/or business coaching, let’s chat!

👂 Customer Marketing & Advocacy

It all begins and ends with the customer. Maybe you want to launch a new product, a Customer Advisory Board or Advocacy program. Maybe you want your organization to become more customer-centric, or maybe you want to build a customer marketing function and team. Or maybe you’re having trouble measuring revenue impact of your programs. Whether you’re at the beginning and don’t know where to begin, or hitting roadblocks along the way, I’m here to help.

I recently launched a Customer Advisory Board Masterclass with The Product Marketing Alliance - Get Certified now!

📣 Product Marketing

According to the Product Marketing Alliance, Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time. Product marketing is the glue within organizations, and at the core of all successful companies. It's vital and exciting - but it can be a little complicated, and I’m here to help you along the way.

🚀 Go-to-Market Strategies

Launching a product but falling short on your GTM strategy is like giving up on the last mile of your marathon. Every successful launch begins with a solid GTM strategy. Whether is enabling your sales and customer services teams, positioning and localizing your messaging, or developing adoption and engagement metrics to be set up for success. All of these levers play and important role, and it’s critical to understand which to pull.

🗣️ Internal Evangelizing

In every idea, strategy or program created, I’ve found the most success when I’ve brought all cross-functional partners along the journey, from the very beginning. The whole has always been greater than the sum of it’s parts. There is an art and science to evangelizing your ideas and getting stakeholder buy in, and the reward is a well thought-out integrated approach and experience for your customers.